Driving Luxury with a LEXUS

Jelly London’s incredibly talented illustrator, Jo Bird has just completed a pretty classy editorial piece for the launch of a new magazine by luxury car brand, LEXUS.

Through Winkreative, a global branding, design and content agency LEXUS have launched a magazine for their readers and customers. Their cars embody luxury so, true to their brand, this magazine, (which is printed on the finest quality paper by the way) is promoting not only automotive but LEXUS’ new range of luxury items including leather goods, sunglasses and nifty gadgets, which appeal to the sophisticated consumer.

Jo Bird was to illustrate a selection of these products for the first issue of the magazine with a parchment paper and water coloured finish to her illustrations. Jo had to be very specific with the details and colours of each individual illustration but the creatives were thrilled and the issue has just gone to press.

via Driving Luxury with a LEXUS | blog | jelly illustration | jelly.

 

Tamdhu was originally born on the banks of the River Spey

Steven Bonner has recently finished a drinks packaging re-brand for an iconic whisky label, Tamdhu.

The label oozes heritage, born originally on the banks of the River Spey in 1897. It ran for over one hundred years until outside influences forced it’s grave closure. However, the good news is that the popularity of the label prevailed and back in 2012 distillery was re-opened and thus Tamdhu was re-born. But it needed a new look. This is the part where Steven Bonner was able to turn his skilled hand to a brand that deserved the very best design and art direction.

via Tamdhu was originally born on the banks of the River Spey | blog | jelly illustration | jelly.

 

The future of advertising…in one afternoon

Jelly owner, Chris Page, with over 20 years’ experience in the business, joined other Advertisers Producers Association (APA) members in the Future of Advertising debate, which was hosted at BAFTA. This event related to the collaborative ‘creative industry’ learning and sharing delegation trip to Silicon Valley back in March.

It was an incredibly eye-opening afternoon. As key speakers from diverse and niche areas within the creative sectors spoke, it became clearer that there is no one simple answer to the future of advertising, rather there are many evolving advances in technology which are directly affecting consumer habits and whether we like it or not, mobile optimisation (all content needs to be suitable for mobile interaction), tracking data (data is fundamental to measuring campaign success rates and many agencies and brands live by their analytics stats) and finally, dual screen engagement (one TV screen is no longer enough, consumers want to research, share and interact on their second tablet or mobile screen today) cannot, and must not, be ignored.

via THE FUTURE OF ADVERTISING…IN ONE AFTERNOON | blog | jelly motion | jelly.

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The only award dedicated to rising young directors

Jelly London’s creative director, that’s the one and only Charlie Sells – if you didn’t know – has been selected as the 2013 UK Judge for the Young Director’s Award.

Charlie, along with 19 other key creative industry leaders will be sifting through every entry before she votes for her favourites in the categories of Broadcast, Test Commercial, Film School, Branded Short Film, Webfilm, Music Video, Animation and Video Art.

The YDA is the only award specifically dedicated to beginners. As a result, the award has become a pioneer breaking ground for directors using new technologies and progressive techniques.

The Young Director Award is recognized as the most important fringe event of the Cannes Lions, attracting over 400 participants and over 900 spectators every year. This gives much exposure to the winning directors which will be announced in Cannes which Chris, Pippa and Charile will all be attending.

via THE ONLY AWARD DEDICATED TO RISING YOUNG DIRECTORS | blog | jelly motion | jelly.

 

Pears and Honey for Ballantine’s Scotch Whisky

Computer Arts Mag have published a behind the scenes article on Steven Bonner.

“The Scottish illustrator brought pears, honey and more to life and created a bespoke typeface to boot in this thirst-quenching project for Ballantine’s Scotch Whisky. Award-winning illustrator Steven Bonner worked with digital agency Work Club to design an illustrated animation and typeface for Ballantine’s 12 Year Old, a premium Scotch Whisky. Briefed to illustrate the seven main tasting notes – vanilla, cream, clementine, berries, oak, pear and honey – as illuminated letters, Bonner treated each as an “exercise in expressive drawing”, with each letter telling the story of its own flavour.”

via Pears and Honey for Ballantine’s Scotch Whisky | blog | jelly illustration | jelly.

 

It’s been too long Job, Joris and Marieke!

Job, Joris & Marieke have applied their uncanny style with some charming 3D characters to a music video, “Duurt te Lang” (Been too Long) by Dutch hip-hop artist Fit.

Their fine 3D work has today featured on StashMediaTV! Here is what Job, Joris & Marieke have said about the piece… “So we had the song about a relationship that’s been going on far too long, it should have finished a long while ago but neither of them can let go, so they get stuck with each other.”

They chose to explore the ongoing domestic between the characters yet with their time constraints, (as in – they did not have time to animate the creatures fighting for a whole three minutes…) they decided to create the song in slow motion. This makes the piece more dramatic and intense. We like it and so do Stash Media!

via It’s been too long Job, Joris and Marieke! | blog | jelly motion | jelly.

 

Stylist Magazine and Jo Bird are pulling tantalising pork

Natasha is the Deputy Art Editor for Stylist Magazine and she commissioned Jo Bird to illustrate a delicious article all about the art and dissection of an appetizing pulled pork burger.

Jo Bird has a special skill when it comes to illustrating food as her delicate, hand-drawn lines and soft watercolour treatment make any food stuff appealing in a whimsical way. The tantalising feature and accompanying illustration is in this week’s Stylist Magazine, so be sure to catch a bite on your daily commute women and gents.

via Stylist Magazine and Jo Bird are pulling tantalising pork | blog | jelly illustration | jelly.