There is! Seriously!
Skoda’s latest machine to rev out of their factory doors is called Yeti. Archibald Ingall Stretton are in charge of their digital marketing and approached us a few weeks ago with a brief: The Yeti needed a more picture-book feel, in order to appeal to Mum’s.
Our Karen Cheung was perfect for the task! She drew various illustrative parts and hand-painted them before sending them to AIS’s digital department for a breath of life. There will be 3 pop-up-book-like digital banner campaigns featuring Karen’s fantastic artwork.
We’re excited to reveal the first has just gone live – go to: http://www.whatcar.com/Search/yeti/ and pull on the tabs!
4 November 2009 at 3:32 pm
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