There is! Seriously!
Skoda’s latest machine to rev out of their factory doors is called Yeti. Archibald Ingall Stretton are in charge of their digital marketing and approached us a few weeks ago with a brief: The Yeti needed a more picture-book feel, to appeal to Mum’s.
Our Karen Cheung was perfect for the task! She drew various illustrative parts and hand-painted them before sending them to AIS’s digital department for a breath of life. There will be 3 pop-up-book-like digital banner campaigns featuring Karen’s fantastic artwork.
We’re excited to show the first has just gone live – go to: http://www.whatcar.com/Search/yeti/ and pull on the tabs!
Added 2nd December ’09: We’re really excited that AIS have put together an “Award Video” for the Skoda Yeti project – this means Karen Cheung could receive an award for her fantastic artwork. Yipee! To see the video, please go to www.aislondon.com/skodayeti.
4 November 2009 at 3:32 pm
[...] AAH! A YETI! « jelly london: illustration & animation jellylondon.wordpress.com/2009/11/03/aah-a-yeti – view page – cached Skoda’s latest machine to rev out of their factory doors is called Yeti. Archibald Ingall Stretton are in charge of their digital marketing and approached us a few weeks ago with a brief: The… Read moreSkoda’s latest machine to rev out of their factory doors is called Yeti. Archibald Ingall Stretton are in charge of their digital marketing and approached us a few weeks ago with a brief: The Yeti needed a more picture-book feel, in order to appeal to Mum’s. Read less [...]
31 December 2009 at 12:06 am
[...] 7. Raveonettes – black and white 8. I can’t supply links, however I had a good time. 9. Karen Cheung - Skoda 10. there will be an incident with some [...]
22 June 2011 at 9:02 am
[...] a follow up to the award-winning campaign produced for AIS’s Skoda campaign, Karen Cheung has created yet more fantastic pop-up style illustrations for the Yeti [...]