Different for Better’s Sake

RENAULT AD

Publicis London recently approached Alison Carmichael to help out with their new Poster Campaign for the new Renault Megane.

Alison worked closely with the Art director and Design department at the Agency to develp a ‘blueprint’ style of lettering which reflected the styling details on the car – she also illustrated the little architectural details on the layout and generally made the whole thing go with a va-va-voom.

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