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Our motion pick this week goes to new house director, Yaniv who produced this beautiful animation for Saatchi & Saatchi Canada to advertise the Toyota – Prius V.
The animation, told through the story of an organic restaurant owner, explains how the spacious hybrid car respects the planet.
via Motion Pick of the Week! | blog | jelly motion | jelly.
Jelly will be the driving force behind updated hazard perception clips in the British driving theory test.
The hazard perception test is the interactive section of the Driving Standards Agency’s (DSA) driving theory test and assesses new drivers on their ability to react to scenarios and obstacles they could meet whilst on the road. Using a formulated, unique approach, Jelly will be innovating 130 hyper-real computer-generated imagery (CGI) clips to replace the current live action footage.
For the last decade, Jelly – part of Three Blind Mice Limited – has produced innovative CGI solutions for commercial projects. As a format, CGI offers infinite control over environments, vehicles and characteristics of movement within each clip, as well as potentially increasing the commercial viability of the test in the future.
The update to the hazard perception test with modern computer generated imagery will be complete by the summer of 2013.
via Jelly drives DSA theory test to a modern landscape | blog | jelly motion | jelly.
Pick of the Week, Racecar pay hommage to Chris Ware with a title sequence for Christine Koht’s series for NRK, Koht På Jobben (Koht at work).
Koht’s series undertakes the task of investigating daily life at the workplace, focusing on what people actually do at work, apart from working, which is apparently quite a lot!
via jelly | Motion Pick of the Week!.
This week we’ve chosen an adrenaline-fuelled animation by our new directors, Plenty.
This was a “Back to School” TV advertising campaign for stationery brand, Bic and their ‘Evolution’ range of wood-free pencils!
Jelly are delighted to release our 2012 montage reel, incorporating the best bits of work from our international collectives and house directors.
Our montage reel features both our new collectives, Job, Joris & Marieke and Plenty, amongst clips from London-based Art & Graft and Norwegian studio, Racecar, plus a few extras from our house directors – including new addition, Rocketpanda.
via jelly | Watch Our New Montage Showreel!.
