Jelly drives DSA theory test to a modern landscape

 

Jelly will be the driving force behind updated hazard perception clips in the British driving theory test.

The hazard perception test is the interactive section of the Driving Standards Agency’s (DSA) driving theory test and assesses new drivers on their ability to react to scenarios and obstacles they could meet whilst on the road. Using a formulated, unique approach, Jelly will be innovating 130 hyper-real computer-generated imagery (CGI) clips to replace the current live action footage.

For the last decade, Jelly – part of Three Blind Mice Limited – has produced innovative CGI solutions for commercial projects. As a format, CGI offers infinite control over environments, vehicles and characteristics of movement within each clip, as well as potentially increasing the commercial viability of the test in the future.

The update to the hazard perception test with modern computer generated imagery will be complete by the summer of 2013.

via Jelly drives DSA theory test to a modern landscape | blog | jelly motion | jelly.

 

Inspiring Fashion Illustration

 

Are you preparing for next season’s fashion and beauty campaigns? Consider our range of illustration styles to enhance your message!

Whether you want to achieve the feel of luxury or entice the trendy, our artists can visually produce the style that works best for your brand.

Our artists offer versatility and creativity to transform your brief to a work of beauty. With London fashion week appearing on the horizon, we’re showcasing our hottest fashion illustrations to get you inspired!

See more on our site! Visit: Inspiring Fashion Illustration | blog | jelly illustration | jelly.

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Brand Nu Fashion, DreamWear

Jelly illustrator, Brand Nu has provided his art direction skills to new London-based fashion brand, DreamWear.

He was asked to develop the branding, clothes design, website, and debut advertising campaign for their recent launch.  The campaign showcases five young talented superstars, including TV Presenter, Alex Suchet and Music Producer, Kelly Sylvia surrounded by Brand Nu’s colourful graphics.

via Brand Nu Fashion, DreamWear | blog | jelly illustration | jelly.

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Helping London Look Its Best

Jelly artists, Brand Nu, Matt Johnstone, Jo Bird and house artist, Lauren Gentry recently took part in the Helping London Look Its Best exhibition, in association with Olympic sponsor, P&G.

Our artists were asked by Art Director, Senan Lee from London advertising agency, Leo Burnett to create an illustration based around a theme of cleaning up the city for the 2012 Olympics.

The medium? Instead of the typical Wacom tablets and Photoshop, pencils or paints that our artists are used to, they were asked to clean a dirty tube wall with their image, using their fingers, clothes… or whatever they fancy!

via Helping London Look Its Best | blog | jelly illustration | jelly.

New Anchor Lettering by Alison Carmichael

We are incredibly proud that award-winning artist, Alison Carmichael has provided her hand lettering skills for the latest advertising campaign for Anchor dairy range!

This is the third consecutive year that advertising agency, CHI & Partners have approached Alison to produce lettering for their print and press campaigns, following the award-winning Anchor Cows, and last year’s Celebrating 125 years campaign.

via jelly | New Anchor Lettering by Alison Carmichael.

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