Our jelly baby Neil had a brilliant idea: he wanted to draw consumers deep into a piece and for them to study the artwork slowly, in order for them to absorb the thousands of logos which are used. The aim was not only to create better brand recollection, but to target all demographics with the additional strapline.
This 3m by 3m, 21Gb monster photoshop file was created in different documents and placed together in the master with over 70,000 layers in total! We think he drank too much of the stuff first!!!