Fatville – jelly animate the obesity debate


jelly were asked by McCann London to produce a series of short animations in a style that was a cross between traditional British comics like Beano and Family Guy…

“Everything seen should feel strange but not freakish” they said.

“Hmmm….” we said, that sounds like a job for our Karen Cheung.

The films were to go online to raise awareness of the creeping tide of obesity that is about to turn us all into useless lard-arses. Karen did all the character development and animated the project as a series of short animations which were published like an animated online soap.

Lovely…

We recommend you check out the website: www.fatville.co.uk

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