The Dollop of Life


Not so long ago, the London agency Krow approached jelly and Alison Carmichael to come up with some squidgy, creamy type for the new Hellman’s print campaign.

 

The Dollop Of Life

Alison created all the headlines by hand and then collaborated with jelly’s in-house digital type gurus to create a font for the body copy of the Ad, that could be easily amended and used for future work.

The┬áresult… some really yummy-looking adverts. Nom Nom!

 

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