Let’s start with something… a bit CHEESY!


Ritz6-helmet2-small

This campaign is live across the US at the moment!
Neil Duerden created this as a major style shift for Kraft to link their cracker-like products with the Super Bowl.
As you can see, the final version was a clear and precise execution of the brief (unlike Neil’s usual work, created to a depth of illustration seldom seen)… cheesetastic!

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