Unless you’ve been trapped in a basement for these last few weeks, you would have noticed the currentl billboards (they’re EVERYWHERE!) for Anchor butter by CHI!
Our hand lettering guru, Alison Carmichael worked closely with Dan Beckett, the head of design at CHI to come up with the look and feel of old-fashioned hand-painted Advertising signs. She designed the lettering by hand before some very clever re-touching to give the just-painted look – very impressive photoshopping, we’d say!!