Ever visualised a winning moment? Neither had we, until Paul Tully from London Ad Agency, AIS got in touch with a brief to do exactly that!
They had the task of producing the identity for this year’s DMA Awards; “the Awards this year are all about that moment you win, and we’re hoping to visualise that moment with a synapse. The art work we’re after needs to look amazing and capture that winning spark.”
We got in touch with commercial artist, Neil Duerden to use his light drawing skills to develop 5 concepts; here was the chosen one: