Our motion pick of the week was produced by Plenty for Latin America television network, AXN to promote one of its prime time shows, “Criminal Minds”.
The concept was to embody of one of the criminal minds with type/phrases appearing simultaneously with provided audio. We proposed to ‘tattoo’ the typographic phrases onto a person’s skin. Firstly, we hand painted the phrases with brushes to give them more expressiveness and realism. However, to sync visual with the audio, we also needed to produce a 3D model, mapping the phases on our human model, specially on his face.
- Criminal Minds Promo – AXN (behance.net)