Saving the planet one shoe at a time


Tech-crunching sports brand Adidas are using a robot knitting machine to tell a narrative which has been illustrated by our comedic artist, Damien Weighill into a two metre long tapestry.

saving the planet one shoe at a time

This creative project by digital agency U-DOX International is remarkably blending both old and new technologies for the launch of the Adizero Primeknit; the running shoe that pushes sports footwear forward across performance, fashion and sustainability.

via Saving the planet one shoe at a time | blog | jelly illustration | jelly.

 

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