AN APA Masterclass Insight


Our production assistant Helen has attended an APA masterclass and she is enjoying the learning experience so much that she wanted to share some insights and pearls of wisdom with the rest of us jellies! Here’s what she said…

an apa masterclass insight

“So, week one and two have focused on the views of producing a commercial through the eyes of an agency, a producer and a director. We dissected a case study on the Guardian’s ‘three little pigs’ commercial and actually met some of the team behind this spot for a Q&A session.

We gained some insight into the difficulties and processes behind creative thinking from BBH creatives, Matt Fitch and Mark Lewis. We also heard agency producer, Davud Kabassioun talk about what he requires from a production company and most importantly, from the producer. Producer, Chris Harrison of Rattling Stick, demonstrated his development of the idea including details of his budgeting and shooting schedule, it was really satisfying to understand the achievement of the production despite some problematic feats that occurred along the way, such as site negotiations.” Continue reading…

 

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