Jelly London were approached by the LinkedIn Head Office to produce a B2B promotional film for their marketing teams to use when pitching LinkedIn to media and agency owners as a crucial communications tool to add to their media schedules along with Twitter and Facebook.
They wanted us to bring some creativity to their product. Quite simply when a brand needs to appeal to an artistically minded demographic it is important to present one’s own service in a creative way. We therefore explored a number of creative styles over a period of around three months, these concepts went into research as the end product needed to be culturally relevant across the globe but it also had to appeal to an educated and affluent audience of LinkedIn professionals.
- APA and jelly London fly to Silicon Valley (jellylondon.wordpress.com)