Marks & Spencer’s Perfectly Handwritten Summer


Alison Carmichael has always caused a stir on the fashion scene. But recently, with big clothing retailer’s processes more exposed than ever before, each brand is working harder than ever at sculpting, not only their mannequins but their own niche identity both on the high street and on-line.

marks & spencer's perfectly handwritten summer

Creating a finely hand-crafted look is essential to a beautiful campaign, which is why RKCR/Y&R were seeking some beautiful hand written calligraphy to complement this summer’s Marks and Spencer collection. After the usual pitching and testing procedure, Alison was given the brief to create all the signature lettering for the Press, Poster and In-Store Campaign. You can see her signature handwritten calligraphy on all the executions, pretty much everywhere, now.

via Marks & Spencer’s Perfectly Handwritten Summer | blog | jelly illustration | jelly.

Tell us your thoughts!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s