A trip to the IBM Zoo with Plenty

Our astounding creators PLENTY have recently finished an innovative digital project for Ogilvy New York’s client IBM, promoting their CLOUD computing services. (Cloud is a computing model providing web-based software, middleware and computing resources on demand).

a trip to the ibm zoo with plenty

Plenty said that this project was a great one because it had time to develop which gave them the chance to create some remarkable characters, to a precise brief wherein the characters needed to be friendly but not too cartoonish. IBM is communicating to a professional audience so the family of refined characters needed to appeal to different ages and ethnic groups alike.

via A trip to the IBM Zoo with Plenty | blog | jelly motion | jelly.

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