Now Tastes Even Better

now tastes even better

Alison Carmichael was commissioned to hand-letter the headlines for the latest “Best of Both” Hovis Bread print campaign.

Advertising agency JWT briefed Alison to create the headline in two styles – to convey both the horribly dirty and sweetly angelic charms within a single line. To meet these two diverse themes in a typographic style, she used a matted old brush with Quink ink to make a suitably messy finish for ‘now tastes’ and a marker pen for the neater ‘even better’ typography on the right hand side.

via Now Tastes Even Better | blog | jelly illustration | jelly.


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