Alison hand letters McCafé chalk board…

Alison Carmichael’s hand-crafted lettering skills were enlisted to craft the outdoor executions to promote the latest speciality coffee to join the McCafé range; the Mocha.

alison hand letters mccafé chalk board...

McDonald’s UK has launched a new campaign by Leo Burnett. The TV commercial shares a bunch of everyday life ‘tricky moments’ which are resolved by taking a coffee break, with other 48 and 6 sheet posters to support the overall campaign message.

Alison’s elegant chalk typography hints at the nostalgia of café culture chalkboard. In her first execution the Mocha is introduced whilst the second presents the full McCafé range. Photographed by Jason Lowe.

via Alison hand letters McCafé chalk board… | blog | jelly illustration | jelly.


Tell us your thoughts!

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s