Jo Bird adds fresh-deli panache to Tesco Finest Range


Jo Bird was commissioned by Honey to re-brand some of the products within Tesco Finest Range.

jo bird adds fresh-deli panache to tesco finest range

This packaging project uses watercolour illustrations of food stuffs to convey a more organic, deli-style feel to the products. Jo was given a list of the grocery item ingredients to illustrate in a simple and linear style to bring specific ‘Dips and Salads’ fresh appeal.

According to Jo, the ‘Roquito Pepper and Goat’s Cheese Dip,’ is simply divine.

via Jo Bird adds fresh-deli panache to Tesco’s Finest Range | blog | jelly illustration | jelly.

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