Super-Bowl Sunday Review by Dan Mallerman

super-bowl sunday review by dan mallerman

There are some things which will always be lost to us on this side of the water when it comes to Superbowl Sunday. The commercialism reaches heights (or plummets depths) utterly alien to our FA Cup Final Saturday. Peaking at $4m for 30 seconds of air time, never has advertising been as eagerly awaited (by account handlers and agencies alike) as it was Sunday just gone, but there is a sense of the underwhelmed, as there was in a match so one-sided, and over so early, that there could have been so much more. Continue reading…

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